– By Woodleighville resident, Stephanie

I’m here to talk to you today about something that is a very important topic to me, and that is advertising and its effects on child obesity. A few days ago I was looking through Newser, a website that covers stories from a bombing incident in Bagdad, to how fast the sea level is rising. But the story that immediately caught my attention was ‘Disney dumps junk food ads’ an article on how Disney Channel is banning all junk food ads on their station. They are hoping that this will help to narrow down child obesity, and are encouraging others to do the same. “Companies in a position to help with solutions to childhood obesity should do just that,” Disney chairman Robert Iger states. And Disney’s plan puts it far ahead of competitors.  Now banning some junk food ads is a simple thing to do, so why is Disney channel the only channel who have accomplished this? It made me wonder why ordinary channels, are deliberately keeping these ads on; is it for money purposes, or for the reason that they just haven’t thought about advertising, and how it is contributing to child obesity.

Stopping all advertising of junk foods is very important, but for just one person to achieve this is quite un-realistic. So I plan to make my own survey and send it to kids, just younger than us to find out what they know about this important issue. And then these results off to a newspaper so everyone can see. Advertising specialists use many canny techniques to persuade or encourage their costumers to eat their product. Many fast food restaurants for example use bribes, in the form as toys, to persuade the consumers.

Child obesity is very common, and can be harmful to the child in many different ways. Low self-esteem, bullying and eating disorders are only some of the effects of child obesity. But there is also many medical disadvantages too, type 2 diabetes, being one of the most common. In fact child obesity is so common that twenty to twenty-five percent of children are considered overweight or obese and between 1985 and 1997 obesity in children doubled! But all though these are alarming results, childhood obesity can be narrowed down and everyone can help by simply encouraging TV channels to limit their fast food ads during children’s TV shows, or only eating the ‘sometimes’ food sometimes!